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Refereum Transforms Game Marketing and Engagement

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Refereum Transforms Game Marketing and Engagement

Post by Vladdirescu on Wed Oct 25, 2017 1:37 am

Refereum, the San Francisco-based cryptocurrency company founded by game industry veterans, is revolutionizing the way video game marketing and engagement is conducted via the blockchain.

Traditionally, game companies spend exorbitant amounts of money on marketing channels that often prove inefficient. Meanwhile, Twitch and YouTube personalities produce content about video games that is now more popular than televised sports, but they have no way effective way to work directly with game developers at scale. The Refereum cryptocurrency uses blockchain technology to bypass traditional advertising companies and complex legislative and geopolitical restrictions, shifting over $100 billion in advertising revenue from corporations to distribute to individual game players.

https://coinidol.com/refereum-transforms-game-marketing-engagement/


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